This from YPULSE - who provide a steady source of clippings related to teenagers and millennials - to which I add the question:
If your religious body took the next generation as seriously as Starbucks,
would you seek to engage them at the level of felt needs
any differently than you do today?
In an effort to attract Millennial investors, Starbucks has issued a $500 million U.S. corporate bond for sustainable projects. The sustainability bond is the first for the coffee brand, and will go towards supporting programs for farmers in coffee-growing regions. Last year, Starbucks promised to plant up to one million trees for every coffee bag purchased, which drew in a new group of socially conscious investors. Their latest strategy will continue to strengthen their bond with 18-24-year-olds consumers, who account for 40% of the company’s sales. According to Accenture, Millennials will accumulate some $30 trillion from the generations before them, making them a target market for investors. (Fortune)
