forever young? | that's a baby boomer problem

One of my go-to curmudgeons, Bob Lefsetz puts his finger right on the bruise for leaders of my generation...

That’s a baby boomer problem. The belief that what was once important will continue to be. 

But look at it this way… When we were listening to the Beatles back in 1964, were we also listening to the music from 1914? Of course not! So why do baby boomers expect that kids today care about what happened fifty years ago? 

They don’t. 

As for boomers saying they loved Frank Sinatra growing up… I don’t believe this is true, Sinatra nostalgia came much later, but in any event, his moment of fame came only twenty years before the Beatles, it’s like patting today’s kids on the back for liking George Michael.