the music is not in the piano . . .

I am not here to compete with Warner Music (NYSE:WMG). I am not here to sign 300 bands because 2 will pay for the other 298. By the end of the year, we hope to have signed 6 acts. We are just utilizing our real estate to further develop artists. We sign and introduce bands through games and make them available to people globally. Young people want to take music from the game and buy it for their phone or iPod. I am in the music 2.0 business.
— Steve Schnur | Worldwide Executive of Music and Marketing, Electronic Arts | Fast Company | July 2007 | page 26

Buckminster Fuller told Mike Vance: "You never change anything by fighting it; you change things by making them obsolete through superior technology." ( Mike Vance + Diane Deacon | Think Out of the Box | Career Press | 1997 | page 138)

Jesus told this parable:

No one tears a patch from a new garment and sews it on an old one. If he does, he will have torn the new garment, and the patch from the new will not match the old. And no one pours new wine into old wineskins. If he does, the new wine will burst the skins, the wine will run out and the wineskins will be ruined. No, new wine must be poured into new wineskins. And no one after drinking old wine wants the new, for he says, ‘The old is better.’” — Luke 5.36 - 39

The music is not in the piano.

If you doubt it, listen to and watch Jon Batiste and Jacob Collier.

The meaning is not in the alphabet.

If you doubt it, read Joy McCullough and Suzanne Collins and William Gibson.

The [blank] is not in the [blank]. 

You can take from here.

[The title of this post is widely attributed to the designer, Clement Mok (though, for the life of me, I can't find the source ... perhaps it spread by word of mouth).]

[Originally posted Jul 30, 2007. Updated September 18, 2026]